Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this ...

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of ...

Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns. This was ...

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental ...

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting ...

Ad pricing on retail keyword searches rose 9.4 percent in the weeks following Thanksgiving, helping to lift overall keyword pricing during the fourth quarter, according to a report released Monday by ...

Google (Alphabet Inc.) has reportedly blacklisted keywords mentioning Ethereum (ETH) on its advertising platform Google Ads, smart contract auditing startup Decenter tweeted on Jan. 10. The official ...

To Anand Subramanian, navigating the Web with today's search engines is a model of maddening inefficiency: Instead of going from one logical place to another, a surfer must usually go back to square ...