Last January, Titleist updated the Pro V1 and the Pro V1x, the most-played balls on every professional tour and at events such as the U.S. Amateur, U.S. Women’s Amateur and NCAA Championships. They ...

After a hugely successful launch of the original line of ProV1 and ProV1X RCT golf balls, Titleist is expanding the technology into two more popular golf balls in their premium line, the ProV1x Left ...

The Titleist AVX is something new in golf balls for its parent company, even though certain sections of the country got a taste of it last fall. The thing is Titleist doesn’t generally do different, ...

Nearly a year ago, Titleist introduced its Pro V1 and Pro V1x RCT. “RCT” stands for “radar capture technology.” Specifically, a silver marking is placed inside the ball on the mantle layer that makes ...

Titleist has introduced its latest AVX golf ball. Here’s everything you need to know: WHAT STANDS OUT: In short, the new AVX offers players a softer ball that spins less of the tee than the popular ...

Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...