The theory of psychological reactance originates in the 1960s with Jack Brehm, who developed it when he was a professor at Duke University. Brehm said that humans are negatively aroused when they ...

Variable current will generate inductance, capacitance, and their related properties of inductive and capacitive reactance. Although there's no energy loss that directly results from these properties, ...

Reverse psychology is not an exact science, but communication experts try to find the right balance between positive and negative aspects of behavioral change. The longest running off-Broadway musical ...

If you’ve dealt with reactance, you surely know the two equations for computing inductive and capacitive reactance. But unless you’ve really dug into it, you may only know the formula the way a school ...

There's good news for frustrated parents trying to get their kids to eat their vegetables (or go to sleep, or clean their rooms): Science shows that using reverse psychology can, indeed, work. Reverse ...

Imagine that you’ve just started a new diet, and you ask your partner to support you in your efforts by reminding you to cook healthy meals at home instead of eating out and do something active after ...

Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

In the December 2008 issue of EC&M, we talked about calculating the inductive reactance of conductors that are in close proximity to (or touching) one another. We also noted that the inductance and, ...