Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Ever wondered what your inner monologue looks like — and how it compares to others? Here’s a science-inspired way to find out ...

Understanding the vital role of brand archetypes and how they play into business can help you understand your brand’s mission and message and reach your target audience on a much more profound level.

Exodus, a new space-faring RPG coming from Archetype Entertainment, features a sprawling sci-fi canon written by Hamilton, Tchaikovsky, and more.