The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first ...

Xumo, the streaming joint venture between Comcast and Charter Communications, has introduced an advanced identity ... Read More ...

New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and ...

Xumo, the streaming joint venture between Comcast and Charter Communications, has announced the launch of a new advanced identity solution designed to help ad ...

Audience considers the format ‘unique and novel’ and it fits in ‘seamlessly’ with the viewing experience compared to standard video ads or banner ads Recent campaign data shows home screen ads can ...