The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS. A local tourism bureau saw nearly $23 million in hotel revenue and a nearly 13x ...

NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

PHILADELPHIA, PA — Comcast’s Xfinity has introduced “Imagine That,” a new long-term brand platform designed to inspire curiosity and highlight how its technology simplifies and enhances everyday life.

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

For example, a local tourism bureau serving the Space Coast area of Florida wanted to move from standard campaign measurement to performance-based reporting with Comcast Advertising and Adara’s ...