Mission vs. Vision — Here’s How Your Success Depends on This Distinction

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...
Psychology Today

Crafting a Vision Statement That Inspires: A Leader’s Guide

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...
The Chronicle of Philanthropy

Stop Writing Vision Statements. Do This Instead.

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...