In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Try describing a shade of green you saw on a jacket yesterday. Or the shape of a lamp you liked in a bookstore. Words often fall short. But an image? It says it all. That's the promise of visual ...

Core Principle: Color, text formatting, or other visual cues should not be used as the only way of communicating meaning. Adding visual style to your document can be very helpful for improving the ...