Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, and APIs to manage campaigns at scale. These tools have been essential, but they all share a common ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.