Aardman has devised an ad for a campaign aiming to kickstart a lifestyle revolution for every family and halt the rising tide of obesity. Central to the Change4Life campaign is the claim that without ...

Yet the Change4Life campaign’s deliberate fingering of video games – even using hackneyed gaming clichs like ‘Game Over’ – as a contribution to child obesity has sought to ignore and undermine all ...

The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the ...

The Department of Health’s Change4Life campaign, and its Aardman-created stars, re-emerged with an extended remit recently. But is it right to use a brand designed to help children to stay fit and ...

Andy Burnham, secretary of state for health, hailed the “fantastic progress” towards achieving the “lifestyle revolution” the Government is hoping will combat obesity. Change4Life launched with a ...

Future – publisher of the Official Nintendo, Xbox and PlayStation magazines – has called the new Change4Life print ad crass and misleading”. The ad, created by the Department of Health in association ...

It’s bright, bold, and doesn’t beat about the bush. If (somehow) you’ve missed it, the new £8m Change4Life TV advert is a cartoon timeline of man’s relationship with food. A journey that begins with ...

As the nation’s minds turn to the annual January detox, this weekend saw the launch of the first ads for the £75m Change4Life programme, which the Government is billing as a health revolution. The ...