NASHVILLE, TN--(Marketwired - Dec 22, 2015) - Proximity marketing beacons are already revolutionizing retail and how consumers experience the world. But one marketing technology expert says the real ...

The California Consumer Privacy Act ("CCPA") was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot ...

Since I wrote the column a couple of months ago about Yahoo’s Web beacons, I’ve learned more about them and received input from readers which I believe you’d like to consider. A note I received from ...

A hidden world is being constructed that will change the way you access information forever. Beneath your feet, in the walls of offices, on streetlights and underneath the products in stores, tiny ...

Remember beacons? Honestly, there’s not much reason you would. Hailed for years by Apple, Google, and beyond as one of the next big things in tech—for marketers, at least—the glorious beacon future ...