Sandisk has reimagined its WD Black and WD Blue SSDs, unveiling the new Optimus series designed specifically for gamers, creators, and professionals.

The transition marks the unspooling of the 2015 merger between the two firms, when Western Digital paid $19 billion for SanDisk to combine hard drive and ...

NVMe drives to live on under the Optimus banner WD Black and Blue SSDs are some of the most widely recognized client drives on the market, but their branding is about to disappear. Following Western ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. The explosion in content creation by vloggers has fueled a ...

Sandisk has introduced the SANDISK Optimus SSD brand at CES 2026, consolidating its WD_BLACK and WD Blue NVMe SSDs under a unified identity aimed at gamers, creators, and professionals.

Leo has taken hold of the new wd Blue SN550 1TB ssd after our storage specialist Simon Crisp put its through its paces over at KitGuru. Is this new drive one you should be shortlisting for a new ...

In late 2023, storage company Western Digital announced plans to split itself into two companies. One, which would still be called Western Digital, would focus on spinning hard drives, which are no ...

At CES 2026, Sandisk announced Sandisk Optimus as the new name for its internal SSD lineup for gamers, creators and professionals. Featuring new packaging and product design is inspired by the company ...