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GM's new virtual reality assembly center has already identified and fixed 494 issues without first touching a vehicle. GM has 'virtually' hosted six major build events this year with manufacturing ...

The reporter moved the rear door of the Jeep Wrangler and looked for the pins to slide into the waiting hinges. It wasn’t obvious at first, but with some direction from a nearby voice to shift the ...

Auburn Hills — Deep inside the sprawling Chrysler Technology Center is a metal structure equipped with sensors that Stellantis NV engineers call their "virtual reality arena." Stepping into this VR ...

Car buyers today want more than a test drive and a handshake. They’re looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...

Many of NASCAR’s current stars honed their driving skills playing racing video games. Now the sport is coming full circle in a way, trying to turn real races into virtual reality experiences for fans.

The virtual reality lab is located at Stellantis' CTC complex in Auburn Hills. The company says the lab helps it make improvements for workers at its assembly line stations as well as cut costs. The ...