We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

They don't age, complain, cancel gigs or doomscroll like the rest of us, and they're cashing bigger checks than some of the flesh-and-blood stars they were once modeled after. In a plot twist straight ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Influencer marketing has evolved from a trend into a ...

AI has made it dramatically easier to make artificial "personalities" within a matter of minutes. A few natural language commands dictating how the "persona" looks and talks is enough to get the job ...

Many social network users have already made a purchase on the recommendation of an influencer. Most of the time, we don't even question the reliability of the advice given. Behind the perfectly edited ...