When marketers learn to work alongside agentic AI, they can unlock new potential and discover where AI can enhance their work ...

AI agents are improving rapidly, and organizations that learn to deploy them responsibly will gain a competitive advantage.

Any performance marketer still running paid ads on a single video per campaign is on a losing path. The days when one great ...

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced the expansion of its Data Marketplace to include data and models for AI. Clients can now license data to train AI, ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

According to a new survey by Salesforce, consumers spent a record-breaking $1.29 trillion globally, and $294 billion in the U ...

The year 2026 is poised to mark a turning point for AI agents in the enterprise. After several years of hype and ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

As early adopters of generative AI, Marketing Maven has integrated cutting-edge tools for SEO, content generation, and data ...