A series of escalating privacy complaints, and President Obama’s Bill of Rights for consumer privacy on the Internet, has pushed the Digital Advertising Alliance (DAA), a coalition of Internet giants, ...
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event ...
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event. The new tracking capability ...
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