DETROIT — This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

In addition to new features like a squeeze gesture, gyroscope, and Find My support, it turns out that the Apple Pencil Pro has a fun packaging twist. As noted by Arun Maini and Nikias Molina, Apple ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...