In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Understanding consumer behaviour has always been one of the keys tools in the marketer’s kit. This is even more imperative now, when media-savvy consumers have proven to be more resistant to obvious ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...