Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Your brand likely enjoyed robust sales on Black Friday and Cyber Monday. But the discounts that helped you attract bargain hunters during the busiest days of the year won’t help you create ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire ...

Hotels is rolling out a new kind of loyalty program — one that trades points and status tiers for personalization, sustainability, and experiences designed to make a broader impact. Here’s what we ...