Called Splash, the line is part of Naterra's plan to diversify its business beyond Tree Hut's hero body scrubs.

The body care brand's first-ever Super Bowl spot encourages consumers to "Uncontain Yourself," starring 7 influencers from its original online community.

The Body Care Brand's First-Ever Super Bowl Spot Encourages Consumers to "Uncontain Yourself," Starring Seven Influencers From its Original Online Community -- Viral body care brand Tree Hut makes its ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Bdy, which debuted exclusively this week at Ulta Beauty’s ...

Viral body care brand combines self-care and self-expression for a bold new look and feel The scent-forward body care brand, Tree Hut, unveils a new identity shaped by the virality of its social ...

Tree Hut debuted a rebrand on Dec. 26, 2025, and fans are not happy about the new look. The beloved bath and body care line, which was founded back in 2002 and has been a staple for the "everything ...

The product line features two scents—Vanilla and Woodstock Glow. The Snoopy-inspired vanilla products include the Shea Sugar Scrub, Moisturizing Shave Oil, Foaming Gel Wash and Whipped Body Butter. In ...

Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed-about events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If there’s one early 2000s trend that millennials aren’t ...

Tree Hut, a popular body scrub, has named Bakery its Agency of Record. The win came after a competitive pitch process. A strong word-of-mouth brand, Tree Hut has a big following among Gen Z customers ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If winter has your skin feeling more flaky pastry than smooth ...