If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

In his book, “The Tipping Point,” Malcolm Gladwell says “Look at the world around you, it might seem like an immovable, implacable place, it is not. With the slightest push — in just the right place — ...

Brands must now prioritize personalization to connect with Indian consumers. AI is revolutionizing how companies deliver tailored experiences across diverse languages and cultures. This shift moves ...