1983- General Motors Chairman Roger Smith announces plans for Saturn brand. 1990- First Saturn cars available to consumers. Featured tagline is, "a different kind of car company," as dealers clapped ...

A timeline of events in the life of General Motors Co.'s Saturn brand. 1983: General Motors Chairman Roger Smith announces plans for Saturn brand. 1990: First Saturn cars available to consumers.

"Maybe we were led to expect too much." Even on the first page of the first test of GM's all-new Saturn in our November 1990 issue, the sense of disappointment was palpable. For years, we'd been told ...