TikTok's ability to drive trends to their absolute limit is undeniable, and the latest craze, the "yarn makeup" challenge, is a testament to that. Skilled creators are transforming their faces into ...

Charlize Theron is embracing her natural beauty for a viral TikTok challenge. On Friday, the 50-year-old actress showed off ...

TikTok is known for its ever-changing trends, but the latest craze taking the platform by storm is truly one of a kind. The yarn makeup transformation challenge, where make-up artists are pushing the ...

Jools Lebron struck gold with her ‘very demure’ TikToks—before someone else trademarked her catchphrase. Social media experts weigh in on the pressures that come with viral stardom. “You see how I do ...

But while the platform faces uncertain times, its influence remains undisputed — and for now, arguably unrivaled. Interest in bright pink blush and brown lipstick soared last year, for example, after ...