Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. This article is more than 5 years old. A new checkout area of a ...

Brands are drowning in data but still can’t answer the most important question: What’s actually driving growth? Marketing’s purpose is to move the business forward. But in too many boardrooms, that ...

Summer's over and school is starting again. For students, school means learning and testing. Most students believe that learning is the real reason that students are in school, and then they are ...