Finger Lakes Community College is inviting the public to learn how artificial intelligence can replace traditional focus groups during a free online webinar next month. The session will show how ...

Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies worthy of experimentation. Cases are not mysteries to be solved; they are a ...

Perhaps I spend too much of my time talking to Am Law 200 litigators. When I hear the words "mock jury" and "focus group," I start picturing hotel conference rooms, expensive video monitoring ...

What happens when you bring real users into the room before launching a product or redesigning a brand? We recently conducted three usability-focused group sessions—one for a major real estate ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...