WordPress gives you the ability to create a "tagline" -- a one-line description of your website -- and display it on each page by inserting a line of code in your website's theme. If the theme ...

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

New Jersey Transit’s tagline is: "Getting you there." If my railway system added just one word, the tagline would ring true. The word is: eventually. When United Airlines was acquiring Continental, ...

Is the Kentucky Derby really %27the most exciting two minutes in sports%27%3F A memorable slogan or tagline can do wonders for your business Here%27s how to create a ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

For charitable organizations, the month of October is like the Super Bowl, Mardi Gras, and the Kentucky Derby rolled into one. Thanks to the marketing machine that is Susan G. Komen for the Cure, one ...

General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Since 2013, Chevrolet's tagline ...

Just a few days after the second anniversary of ABC Family’s revamp as Freeform, the network targeting “becomers” revealed a new logo and a new tagline in a new branding campaign launched at the ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...