Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...

Problem: While anyone can use genAI, predictive AI is generally out of reach. Solution: Use genAI to steer your predictive AI project. So much potential. Predictive AI often delivers more value than ...

From Reaction to Anticipation: Predictive analytics empower security teams to transition from reactive responses to proactive strategies by leveraging data to anticipate risks before they escalate.