Brands are hosting activations throughout Super Bowl LX week to capitalize on increased consumer demand for in-person events.

Drake Maye and the New England Patriots take on Sam Darnold and the Seattle Seahawks on Sunday at Levi's Stadium, home of the San Francisco 49ers.

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Fanatics Sportsbook makes its Super Bowl LX debut by leaning straight into one of the internet’s most persistent sports myths: the so-called “Kardashian Kurse.” Titled Bet on Kendall, the spot stars Kendall Jenner,