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People often say, “Build it, and they will come.” It’s a nice theory, but business doesn’t usually work like that. Building your product is actually the easy part. The uphill battle is attracting ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. A while ago we published this article focusing on several of the ...

Radical transparency or strategic secrecy? Building in public builds trust and attracts community by intentionally sharing journeys, frameworks, and behind-the-scenes insights. But maintaining secrecy ...