We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Maybe you still haven’t gotten tired of using the Snapchat “Crying” lens that went viral all over social media in early May. But, if you’re ready to turn that frown upside down, Snapchat has just ...

If you’ve been on social media this past week, your scrolling may have left you feeling concerned. Why does it seem like everyone is hysterically crying? No, the internet didn’t simultaneously decide ...

Snapchat's "sad face" or "crying face" filter is taking over our social media scrolls, and the emotional range of the videos being created has us LOLing big time. Snapchat's "crying filter," which ...

Instead of letting Snapchat fade into the background, users should take a moment to decide what role, if any, the app plays in their lives.

The company carried out an investigation to find out how much augmented reality influences user consumption. 61% of consumers said that ease of sharing content with augmented reality was important to ...