H-E-B has a low-price format store that most people in East Texas and now North Texas know about. It's called Joe V's Smart Shop. The San Antonio-based grocer opened its first Dallas Joe V's Smart ...

April 1, 2025 (Houston Style Magazine) — Everything’s bigger in Texas—and that includes savings, service, and soul. H-E-B’s beloved discount banner, Joe V’s Smart Shop, just unlocked another major ...

Justin Tippett, chief operating officer of Joe V’s Smart Shop, speaks during a groundbreaking for H-E-B's value-priced grocery concept. Joe V's is opening its first local store next year at 4101 W.

H-E-B's lower-cost supermarket counterpart, Joe V's Smart Shop, could get location in the Houston area next year, according to Texas Department of Licensing and Regulation filings. Though preliminary ...