Within the world of SOA, services are the building blocks, and at the lowest level of the stack. SOA is an architectural style supporting loosely coupled services that enable the construction of many ...

Google Buzz: revolution, evolution, or devolution? Many of you have asked me for my take. So here’s how it stacks up against my five next-generation product & service design principles — the ...

Service Design Masterclass at Royal College of Art explores innovative techniques and strategies in how to improve consumer experience. In an age where product-based value is insufficient to satisfy ...