Enterprise cloud computing solutions provider, Salesforce.com ( CRM), has introduced Salesforce ExactTarget Marketing Cloud platform, which enables marketers to target and provide relevant information ...

The “right time, right content” journey for marketing software vendors continued today with Salesforce. The San Francisco-based tech giant announced enhancements to its marketing cloud platform at the ...

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...