Our indispensable guide covers 15 collections, hundreds of references, and countless ways to wear the Crown.

Among hyped releases like the Land-Dweller, Rolex also debuted a brand-new bracelet at Watches and Wonders Called Settimo, the bracelet has rows of seven links and lacks fitted end links At launch, ...

No other name in watchmaking carries the clout of Rolex. It’s not just the logo; it’s the consistency, the legibility, the calm refusal to follow trends. Over the years, a handful of models have stood ...

Will Smith, Leonardo DiCaprio, Ryan Coogler, and four other celebs flaunted stylish watches on the streets this week.

Rolex doesn’t have to do much to dominate coverage of any show of luxury watch introductions – one little tweak of an iconic case design is usually enough to break the internet. But Rolex earned its ...