Boston Dynamics has been on the cutting edge of robotics since 1992, and it has unveiled its most ambitious plan yet to monetize those decades of research. On stage Monday at the Consumer Electronics Show in Las Vegas, the company announced the first commercial version of its Atlas humanoid robot, designed for industrial work.

Hyundai Motor Group says it will roll out human-like robots in its factories from 2028, as major companies race to use the new technology.

The pageantry was to highlight a new Atlas robot, a humanoid AI-powered machine designed to help with repetitive tasks in Hyundai’s factories and warehouses.