Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Add Yahoo as a preferred source to see more of our stories on Google. To-date, A Minecraft Movie has grossed north of $185 million domestically in just six days, wildly outperforming expectations and ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...

While Europe’s Charades is handling conventional film licensing, Los Angeles and Boston-based digital tech company Spaceport has been recruited by the Japanese studio (“One Piece,” “Dragon Ball”) to ...

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig. By Tony Maglio Minecraft just blew away expectations at the box office, and if ...