Colgate's latest toothpaste promises extra level whitening for a vibrant glow - at a cost of $10 for a 3-ounce tube. Colgate says the Optic White Pro Series, which should be available on shelves next ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Getting your teeth professionally whitened by your ...

Spring is a good time to practice some self-care while focusing on your beauty routines — including teeth whitening. If you're looking for more reasons to smile this spring, why not start with ...