It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

If you've shopping for paint to spruce up your kitchen walls or cabinets then you might have heard of light reflective value, or perhaps you haven't and you're now wondering exactly why you need to ...

If you’ve ever redone a room in your house and gone to the hardware store to pick out some fresh paint, you know that there’s a lot of different shades of white on the market. Turns out, there’s a new ...