If this is the case, you need to keep track of all the moving parts that go into your referral program. Tracking your referral information is probably one of the more difficult and confusing aspects ...

Referrals from friends can convince consumers faster than a marketing message from a brand. But it’s important to follow up with email—with both a welcome message and a thank you to the person who ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...