Summertime in Maine means outdoor marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick ...

What we know is that QR codes don't "create the engagement" any more than the "like" button "creates the like." Instead, communications has to do the job of informing and engaging the audience, and ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

QR codes are for more than pulling up menus at restaurants. They instantly link an offline customer interaction with an online one, introducing customers to your digital brand and possibly even ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

Whether it is through mail offers or specially designed vehicles, contracting businesses must have the ability to communicate quickly and effectively with their customers. This week, Drew Cameron ...

Uniqode’s report shows that most teams put their weight behind social media and email, while QR Codes on ads rank only sixth in BFCM promotional channel usage. That puts QR Code adoption well behind ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...