Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Lucknow: In a major step to enhance tourist experience and promote cultural heritage, the Yogi govt is set to launch QR code-based audio tour portals and content at 100 key tourist destinations across ...

Dynamic QR codes, when applied thoughtfully, offer a direct path to clearer communication and more confident customer ...

Uttar Pradesh Tourism Department is launching a QR Code-based Audio Tour Portal to improve visitor experiences at over 100 key sites. The initiative aims to make heritage accessible to both domestic ...

It stands for “quick response.” It was created in 1994 by a Denso Wave employee named Masahiro Hara who had the idea while playing “Go.” He realized a grid system could hold much more info in a single ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.