The Television Publicity Executive Committee has launched its fourth annual TPEC Awards, an event that honors the best publicity campaigns in the television industry. This year, two new categories are ...
Marketing campaigns are an effective way for businesses to get the word out about an upcoming launch. The right campaign at the right time can propel a small business’s offerings and even potentially ...
Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. It’s easy to get stuck in a rut or become confined to what’s ...