LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...

Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can ...

Today more and more companies are taking a personalized approach to content and marketing. For example, retailers are personalizing product recommendations and promotions for customers. An important ...

I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product ...