For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Companies take both positive and negative approaches to reaching out to prospective customers, in the messages they convey and how they convey the message -- the marketing methods they use. Either ...

Marketing that builds consumers' trust will earn sales. Perception methods are used in advertisements and promotional tools to build a brand image that consumers will perceive as trustworthy, valuable ...

A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...