Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Google has launched a new field trial allowing users to view the promotional tab in a more visual way. The revamped promotional emails tab allows users to toggle between a new visual grid and the ...

Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways that social media ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your ...

I decided to take a closer look at the types of promotional emails I receive on a daily basis and see if I could decipher any patterns. So, I’m baring it all. Here’s a list of all of the emails that ...