On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Over more than two decades as a brand strategist, content developer and growth platform implementer, I have witnessed the evolution of marketing strategies and the pivotal role that technology plays ...

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The Chief Marketing Officer of the Project Management Institute, Menaka Gopinath, tells OGHENOVO EGODO-MICHAEL about the place of project management in today’s world. Looking at the gap between ...

In today’s fast-paced, deadline-driven workplace, it’s critical marketers have the skills to plan and execute projects on time. However, most marketers haven’t grasped the basics of project management ...