NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Seventy-five percent of marketers expect budgets to grow, while 84 percent reported improved marketing performance ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

Programmatic advertising is no longer just a line item in the digital budget. The latest e4m dentsu digital advertising report projects programmatic spends to grow at a compounded annual growth rate ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...