OOH platforms are building sales infrastructure that interoperates with agency workflows. And it's another example of DSPs going direct to publishers.

CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.

How quickly can campaigns pivot in today’s automated ecosystem?

Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic.

KNOREX KAIROS™ is the Company's proprietary AI engine that powers predictive bidding, traffic quality modeling, and outcome-based optimization across programmatic advertising campaigns. Operating ...

European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed ...

Artificial intelligence is changing everything about how digital advertising works, but perhaps its greatest impact is on the lifeblood of programmatic campaigns: data. For years, advertisers leaned ...

NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...

StackAdapt has launched what the company claims is a first of its kind integrated email and data hub that will bring martech and programmatic advertising under a single platform. StackAdapt co-founder ...

Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...