Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate the rise of programmatic in ...

AdExchanger's Sarah Sluis takes a look at Gawker's experiences with programmatic and header bidding and reports that when Gawker Media first started selling ads programmatically in late 2014, it only ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's head start in retail media explains part of this imbalance, ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...