WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...
While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...
Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying.
Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.
Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. DSP differentiates itself from Google and Meta’s closed ad ecosystems with real-time bidding.
The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded ...
PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designe ...
The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.
has left WPP Media after serving as its head of programmatic and ad operations for five years since 2021, as he announced on ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback